DECA’s Veteran Drivers, Scene 3

If you haven’t met Sheri Hebdon yet, you really should. She’s funny, whip-smart and can whisper into power’s ear at Queen’s Park, where she works.

She was tricked onto the board, she likes to say, and it’s true. We invited her to the neighborhood DECA party, and once she arrived — with her baby Nate in her arms — we told her it was in fact the annual general meeting, and would she like to be on the board? She was so delirious from exhaustion, she hardly remembers holding up her hand.

Last fall, with Anita stepping down as chair, Sheri bravely put up her hand again. By then, she had three little kids and a full-time job.

She is awesome.

Here is SHERI HEBDON, in her own words….

DECA Chair Sheri Hebdon, left, with Oak Park Deli owner Toula. "We love the Oak Park Deli for their pizza," says Sheri.
DECA Chair Sheri Hebdon, left, with Oak Park Deli owner Toula. “We love the Oak Park Deli for their pizza,” says Sheri.
Sheri Hebdon, 38.

One thing people don’t know about me is… My parents started and ran the local neighbourhood association when I was growing up in Willowdale, so I am genetically inclined to volunteer for DECA. Their association launched to fend off developers who wanted to build a condo on an unused school. They were successful and the school re-opened as a French immersion elementary school, although it seems that the land is in question again.

Mel Lastman (Mayor of what was then North York) lived up the street from us and he never paid the $5 to join the association, which always annoyed my mom.

I moved to Danforth East … in 2005, and was renting. Then, I got an email one morning about the listing for a home on Oak Park and I drove by that afternoon when my baby son unexpectedly fell asleep in the car. I told my wife that evening that I had found our house and we hadn’t even seen inside. Offer day came and there were nine offers but somehow we got it! It was our first offer ever and we have loved the house every single day that we’ve lived here.

One change I’ve seen over the years…. So much has changed in the last 10 years it is hard to choose just one. Truthfully, the walkability of the neighbourhood is what’s really different. I remember when Melanie’s first opened and it was the first restaurant and the first new place to open. Now we have so many shops, cafes and restaurants – it’s fantastic! I love weekends when I don’t even have to get into my car (okay fine, it’s a minivan).

The thing I love most about Danforth East is… that this feels like a small town. Everywhere I go, I run into neighbours and friends and there’s always someone to say hi to. It’s really something and it’s unique to this neighbourhood. All of this but with all of the amenities of a big city – truly the best of both worlds.

My biggest local pet peeve is… I can’t say what my biggest is (I don’t want to implicate anyone!), but my second biggest is the cigarette butts along the Danforth. I can’t understand why people don’t see throwing their butts on the ground as littering, because it is!

My neighborhood secret is…  My weekend isn’t usually complete without a trip to Silly Goose with at least one of my three children. It is such a special place, not just because of what they sell but because of how committed they are to the neighbourhood. I also love getting lattes at Seb’s Cappuccino and then going to East Lynn Park with the kids.

The place I go in DECA’s stomping grounds that you’ve likely never frequented is… Basil Thai Kitchen at Oak Park and Danforth. They serve Thai, Malaysian and Burmese food and it is so fresh and flavourful. It is also well priced, and my kids like it too which is always a win!

We also love Oak Park Deli at Lumsden and Oak Park. Toula, the owner, opened it 8 years ago, when she was pregnant. Her family has owned the property for decades. Two of her sisters are ECEs who have looked after lots of neighbourhood kids and the other sister is a talented cake decorator.

We love the Oak Park Deli for their pizza. The toppings are all fresh and homemade and the pizzas are enormous and so reasonably priced. A large really is large!  The only warning is that it makes it hard to order from chains after you get used to real ingredients.

The thing I’ve done as a DECA board member that makes me most proud is… the social media stuff I’ve done, along with Shelley and Amanda. It is a lot of work but I love being in a position to spread information to others. I think DECA’s online presence sets a tone of positivity and community and I am one of the people behind that.

This year, I hope to finally … I am really excited to be the Chair of such a strong Board this year. I want to make sure that people feel valued and appreciated because people give so much of themselves to make things like the Farmers’ Market, Arts Fair and the Garage Sale happen. I also want to expand the ways in which we reach out and connect with the community. People want to join with us but it isn’t always easy so we need to get better at finding entry points for people to become engaged.

My final word is …. We are a group of volunteers. We may seem organized and well-connected (or not!) but we’re just a bunch of neighbours who are doing our very best to make this community better and stronger. I invite naysayers, who may think that we aren’t doing something as well is it could be done, to roll up their sleeves and join us. There is always room at our table for more ideas, more help and more awesomeness!

Sharing secrets is always a thrill. Give your favourite local business some much-deserved attention!  

Danforth Gems launched today, and the nominations are already rolling in!

Matt has nominated Sunny’s Auto Clinic on Danforth and Westlake. Matt writes, “One time in the winter I had both of my young sons packed in the car for a trip to Hamilton. Everything was good to go… then I went to start the car. No luck. I called Sunny, he personally came to my house, boosted my car, and brought it back to his shop. He replaced the battery and returned the car to my home.”

Four Seas Fashion Tailor's owner, Joseph, started sewing when he was 13. He is a master tailor.
Four Seas Fashion Tailor’s owner, Joseph, started sewing when he was 13. He is a master tailor.

Laurie reveals the impeccable skills tucked away behind “the mannequin in the long faded sequin dress in the window of Four Seas Fashion Tailor.” Laurie says, “Joseph started sewing when he was 13 years old. He’s a master tailor. Joseph’s sewing skills – creating suits from scratch – may not be in high demand these days as buying ‘off the rack’ is more popular and affordable, but his loss is our gain.

Hidden not because they’re in the business of undesirable house pests, Corinne votes for Aetna Pest Control, “the authority on termites in the city of Toronto since 1974.” She says, “Who wouldn’t want to just sit and chat with Dick Murphy for hours with that lovely Irish accent? They deal with creepy crawlies, mice or… gulp, rats! There are other companies who deal with this too, but Aetna is the best. They are local, efficient, and in my opinion, heads and tails above the rest. With a sprucing up in their reception area and window, they could make themselves even more well known in the community.”

Starting today and for the next three weeks, we’re celebrating these and many other local gems! Tell us about your favourite spot in the neighbourhood.

You can nominate on Facebook (DanforthEastCommunityAssociation), Twitter (@decadiaries using the hashtag #DECAgems) or by e-mail at DECAgems@gmail.com.

Mention why your nominee is a gem, how it is hidden, and why it deserves the fabulous marketing prize pack consisting of services from designers, a PR and website specialist, professional stagers and photographers.

We’ve received many excellent nominations already, and we know so many neighbourhood gems are still out there! Keep up the energy and keep the nominations coming this way!

Written by guest blogger, Razili Datta.

Aetna Pest Control has been in business since 1974.
Aetna Pest Control has been in business since 1974.

Hirut Hoot – April 24 @ 9pm

Hirut Hoot 3rd Anniversary — The Little Show That Could


With comedians:

Todd Graham
Scott McCrickard
George Westerholm
Mark Walker
Kate Davis
Jon Steinberg
with special appearance by Tibebe Woldmichael

Hosted by Carolyn Bennett & Kevin MacDonald

Where: Hirut Fine Ethiopian Cuisine
2050 Danforth Avenue (at Woodbine)
When: Friday April 24,2015  9pm
Cost: $5


Thank you for supporting Canadian comedy!

Reminder: Community Clean-ups this weekend

Just a quick reminder that this weekend is Community Clean-up Days in Toronto.  Grab your own bags from Pizza Pizza or the East York Civic Centre or you can join in one of the clean-ups organized in your local park. Either way, you’re also invited to swing by Arthur Potts’s office (1821 Danforth Ave) on Saturday between 11:30 a.m. and 1:00 p.m. for refreshments. Happy cleaning!

Saturday at 10:00 a.m.

Sunday at noon

What local business do you think is a hidden gem? Nominate it to win a marketing prize!

Basil Thai Kitchen has the best sole fish with okra and tamarind sauce, but you might never have stepped past the cacti in the window.

Joseph can sew your wedding dress into a cocktail outfit, but you likely have never noticed his shop Four Seas Fashion Tailor (2193 Danforth).

NaNa Florist specializes in Japanese ikebana flower arrangements and it delivers across the city for just $10. Have you ever ordered from them?

These are just a few of our neighbourhood’s hidden gems.

We want to celebrate them! And we need you to help us!

This Thursday, we are launching DECA’s inaugural Danforth Gems competition.

It will last a month. At the end, the business we crown as our neighbourhood’s hidden gem will win a free marketing prize pack, with designers, a PR and website specialist, professional stagers and photographers.

It could mean a whole new look for them, and new publicity, so they no longer remain hidden.

deca_gemsposter_v2

THIS IS HOW THE COMPETITION WORKS:

Nominate your favourite hidden gem within DECA boundaries. DECA’s borders are Main Street (east), Lumsden/Mortimer (north), Monarch Park, (west) and the train tracks (south).

Tell us why it is a gem, how it is hidden, and why it deserves this prize pack.

Send us a photo, if you want.

You can nominate it on Facebook (DanforthEastCommunityAssociation), Twitter (@decadiaries using the hashtag #DECAgems) or by e-mail at DECAgems@gmail.com.

On May 8, we will choose the top four contestants.

Then a week later, our panel of celebrity judges will choose the winner.

What do we mean celebrity judges? Well, CBC music columnist Errol Nazareth, Spacing Magazine founder and publisher Matt Blackett, restaurateur and Guinness Record holding Oyster shucker Pat McMurray, Kim Mitchell Band keyboardist Ray Coburn, Danforth Mosaic BIA chair Billy Dertilis, DECA chair Sheri Hebdon & past chair Anita Schretlen. (The last two are celebrities to us.)

Get involved. Unearth your buried treasure in the neighbourhood!