It’s a Pop-up-Palooza!

Introducing: Five new pop-up-shops coming to the ‘hood 

DECA has been working around the clock to put together the next round of Danforth East Pop-Up Shops. Many thanks to Tina Novotny for preparing this post on behalf of the DECA pop-up team! 

It’s summertime, and the living is easy – easy to get great deals on fashion finds on Danforth East running between Monarch Park Avenue and Woodbine Avenue. That’s because we’re welcoming five new pop-up shops with fashion proprietors who can get you dressed to your best for less! We also have an award-winning bakery in our midst, Yummy Stuff, which will have you feeling as good as you look when you sample their wares – including the best red velvet cupcakes in the city! Morag Cleeveley and her Yummy staff have been baking up a storm since 2003, creating delights using fresh premium ingredients.

Of the cutting-edge clothiers who will be opening shop, E-closet is a women’s clothing store that delivers top quality trendy and affordable fashion, online and now in person. Cheap Thrills sells all sorts of great name items: all new, samples, seconds for the whole family and other random, neat stuff too. In This Closet: Thrift for Her offers the best of thrift pricing with a boutique experience for quality and unique fashions for women sizes 0-20. Returning popular pop-up proprietor Krystle Lee offers a curated selection of new and gently used high-end clothing & accessories.

Passport Promotion

New this season is the DECA passport promotion. Visit all the locations on the DECA Passport, then drop off completed cards at any of the stores to be entered in the draw for a prize pack, courtesy of the participating shops. Watch your mail for your passport flyer or pick one up at the East Lynn Farmers’ Market.

Launch Weekend – June 15-16, 2013

The summer pop-ups will kick off with an activity-filled launch weekend June 15th and 16th, which will feature:

  • live music by Kevin Brathwaite, The Note Poachers, Fine Grind, Emily and Jackson Steinwall, Saluki Music Ensembles, The Sleepovers and Deanna Petcoff
  • sidewalk artists
  • free treats courtesy of Yummy Stuff
  • guided historical Danforth East walks Saturday and Sunday, starting at 10:00a.m..

The guided walks will be led by Danforth East’s own Stephen Wickens and Dominic Farrell, the walking tours will last approximately 90 minutes; participants are invited to meet at Wise Guys at 2174  Danforth Avenue. at 10 a.m. This is the perfect opportunity for those who missed Stephen’s very popular Jane’s Walk last month. For all the details on the pop-ups and launch weekend check out the DECA website

Get to know the ‘hood like you should! And don’t forget to support all the new pop-ups and your favourite retailers all along Danforth East. Fill your passport and you can win great prizes!

DECA would like to extend special thanks to Manzer Hair Studio (2171 Danforth Ave), Danforth Sandwich (2116 Danforth Ave), Silly Goose Kids (2054 Danforth Ave), Cake Town Cafe (2039 Danforth Ave), Better Bulk (2044 Danforth Ave), Madame Gateaux (2034 Danforth Ave) and Circus Coffee House (7 Woodmount) for supporting the Pop-up Passport. A big thank you also to Malcolm at Home Hardware (2151 Danforth Ave) for providing materials for our pop-up signs.


0 Replies to “It’s a Pop-up-Palooza!”

  1. We’d also like to thank the wonderful manager and staff at Dulux Paints (2031 Danforth Ave) for donating a 5 gallon pail of paint used to paint the new shops. What an amazing community effort. Thanks to everyone for the countless volunteer hours you’ve contributed; welcome to all the new shop owners!

Leave a Reply

Your email address will not be published.