August pop-up news

Pop-ups are continuing and big thanks to some of our awesome local businesses for participating in our ‘passport’ promotion!!

Since this is the first pop-up post in a while that the amazing Amanda O. hasn’t written herself, I’m happy to take the opportunity to thank Amanda for her hours of volunteer work on this project.  She is unstoppable!  It was with such joy and enthusiasm that we unanimously voted Amanda onto the DECA Board this summer to fill a vacancy from earlier in the year.

New Pop-up Shop Hours

All five of our fantastic pop-up shops have decided to stay in the ‘hood for the month of August (yay!), but they’ve made some adjustments to their store hours.

The biggest change will be that Krystle Lee will now be open for private appointments only. As more than one DECA member knows, having Krystle’s one-on-one attention is not only fun, but a great time saver. Need a back-to-work wardrobe? Do yourself a favour and call Krystle. (Here is the account of my awesome shopping experience with Krystle from February!!)

Cheap Thrills is scaling back a bit and will be closed Wednesdays and Sundays. The updated hours are all up on our website.

Always Wanted to be a Secret Shopper?

We have too! So we put together a questionnaire and some instructions on how to be a Mystery Shopper during the month of August at our pop-up shops. Then, because we want feedback on the stores, but we also like an excuse to have a fun Danforth East night out, we’re ending off with a get-together with your fellow Mystery Shopper neighbours on September 10.

Here are the basics, or check out the website for the details:

Here’s what you do:
1. Download the Mystery Shopper form or check out the online survey (works on mobile devices too!)
2. Quickly review the questions before heading out (try not to look at them while you are in the store)
3. Your feedback will help improve the efforts to encourage local shopping in the neighbourhood
4. Join us for an evening social Tuesday September 10 (mark your calendars now) and reveal yourself to all the other local mystery shoppers in the neighbourhood

Pssst! You can Mystery Shop at more than one pop-up shop location, just submit a separate form for each one please!

Passport Winners

We drew the 5 lucky winners of the Pop-up Passport prizes. Congratulations Catherine W., Irit K., Alison M., Marika V. & Emily R. Some awesome prizes await you. Thanks to everyone who entered and thanks again to our amazing local retailers who participated: 

Better Bulk – Cake Town Cafe – Circus Coffee House – Danforth Sandwich – Madame Gateaux – Manzer Hair Studio – Silly Goose Kids

Check out all the loot!

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Just for fun, here is the list and info on our pop-ups:

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Krystle Lee | 1517 Danforth Avenue
Open in August By Private Appointment Only

PERSONAL SHOPPER * STYLIST * PRIVATE SALES * WARDROBE  – Krystle Lee’s designer pop-ups offer a curated selection of new and gently used high end clothing & accessories.  Krystle has been a personal shopper and image consultant for 6 years and has accumulated a roster of career centric female clients.  Lee assists women with finding stunning stand out pieces that compliment and enhance ones individual style.

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In This Closet | 1765 Danforth Avenue
Monday 11-7 |Tuesday-Thursday 11-8 | Friday 11-9 | Saturday 12-8

In This Closet offers the best of thrift pricing with a boutique experience for quality and unique fashions for women sizes 0-20. Modern and classic quality clothing to take you from the office to a night on the town and everywhere in between…

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E-closet | 1801 Danforth Avenue
Monday-Saturday 12-7 | Sunday 12-5

Our mission is to deliver top quality trendy fashion at affordable prices, for women of all shapes and sizes. Now both online and in person!

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Cheap Thrills | 1811 Danforth Avenue
Monday, Tuesday, Thursday, Friday, Saturday 12-5 | Closed Wed. & Sun

We sell all kinds of new samples and seconds name brand items for the whole family. New items arriving weekly, so check in regularly for bargains!

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Yummy Stuff | 1938 Danforth Avenue
Tuesday-Friday 11-7 | Saturday 10-5

Yummy Stuff is a bakery specializing in all things yummy; cupcakes, pies, tarts, cookies, squares and custom cakes. Voted best red velvet cupcakes in the city!

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It’s a Pop-up-Palooza!

Introducing: Five new pop-up-shops coming to the ‘hood 

DECA has been working around the clock to put together the next round of Danforth East Pop-Up Shops. Many thanks to Tina Novotny for preparing this post on behalf of the DECA pop-up team! 

It’s summertime, and the living is easy – easy to get great deals on fashion finds on Danforth East running between Monarch Park Avenue and Woodbine Avenue. That’s because we’re welcoming five new pop-up shops with fashion proprietors who can get you dressed to your best for less! We also have an award-winning bakery in our midst, Yummy Stuff, which will have you feeling as good as you look when you sample their wares – including the best red velvet cupcakes in the city! Morag Cleeveley and her Yummy staff have been baking up a storm since 2003, creating delights using fresh premium ingredients.

Of the cutting-edge clothiers who will be opening shop, E-closet is a women’s clothing store that delivers top quality trendy and affordable fashion, online and now in person. Cheap Thrills sells all sorts of great name items: all new, samples, seconds for the whole family and other random, neat stuff too. In This Closet: Thrift for Her offers the best of thrift pricing with a boutique experience for quality and unique fashions for women sizes 0-20. Returning popular pop-up proprietor Krystle Lee offers a curated selection of new and gently used high-end clothing & accessories.

Passport Promotion

New this season is the DECA passport promotion. Visit all the locations on the DECA Passport, then drop off completed cards at any of the stores to be entered in the draw for a prize pack, courtesy of the participating shops. Watch your mail for your passport flyer or pick one up at the East Lynn Farmers’ Market.

Launch Weekend – June 15-16, 2013

The summer pop-ups will kick off with an activity-filled launch weekend June 15th and 16th, which will feature:

  • live music by Kevin Brathwaite, The Note Poachers, Fine Grind, Emily and Jackson Steinwall, Saluki Music Ensembles, The Sleepovers and Deanna Petcoff
  • sidewalk artists
  • free treats courtesy of Yummy Stuff
  • guided historical Danforth East walks Saturday and Sunday, starting at 10:00a.m..

The guided walks will be led by Danforth East’s own Stephen Wickens and Dominic Farrell, the walking tours will last approximately 90 minutes; participants are invited to meet at Wise Guys at 2174  Danforth Avenue. at 10 a.m. This is the perfect opportunity for those who missed Stephen’s very popular Jane’s Walk last month. For all the details on the pop-ups and launch weekend check out the DECA website http://danfortheastcommunityassociation.com/summer-pop-up-shops/

Get to know the ‘hood like you should! And don’t forget to support all the new pop-ups and your favourite retailers all along Danforth East. Fill your passport and you can win great prizes!

DECA would like to extend special thanks to Manzer Hair Studio (2171 Danforth Ave), Danforth Sandwich (2116 Danforth Ave), Silly Goose Kids (2054 Danforth Ave), Cake Town Cafe (2039 Danforth Ave), Better Bulk (2044 Danforth Ave), Madame Gateaux (2034 Danforth Ave) and Circus Coffee House (7 Woodmount) for supporting the Pop-up Passport. A big thank you also to Malcolm at Home Hardware (2151 Danforth Ave) for providing materials for our pop-up signs.