E-closet – Page 2 – Danforth East Community Association

June 20, 2013

Pop-ups: Deals, Pics and a Prom Princess

Introducing: Pop-up Shop Deal of the Week!

Starting this Thursday, June 20, we’ll be posting a fantastic new deal from one of our five new pop-up shops every week. Each week we’ll feature a different shop and a different deal, so be sure to check the blog, our Facebook page or our Twitter feed every Thursday.

The inaugural Pop-up Shop Deal of the Week is from Natasha at E-Closet:

Get 20% OFF our Accessories! Starts Friday, June 21st & ends Thursday, June 27th. (Regular priced items only. Not valid with other offers.)

E-closet | 1801 Danforth Avenue
Monday-Saturday 11-6 | Sunday 12-5

Pop-up Prom Princess

Tina Novotny shares this great story about one of our pop-ups, In This Closet, doing good in the ‘hood:

Colleen McDonald and Christina Di Stasio just opened their pop-up shop fashion boutique, In This Closet: Thrift for Her, at 1765 Danforth Avenue in mid-June, and already they’ve found a wonderful way to give back to the community.

Co-owner Christina Di Stasio approached a neighbour who is a guidance counsellor at Notre Dame High School, an all-girls Catholic secondary school in Toronto founded by the Sisters of the Congregation of Notre Dame, and asked whether there was a student who wouldn’t be able to buy a stand-out formal dress to wear to her prom.

“My neighbour was really excited and took our proposal to the head of guidance, who found our prom princess for us, Ramorna Antoine,” said Di Stasio. “Ramorna will come to the store for a final fitting of her dress at 11:00 on Thursday (the 20^th) and a terrific stylist, Bernadette Lewis, is volunteering her time to do hair and make-up.”

“We had such a warm welcome to the neighbourhood and are so thrilled to be part of this great opportunity with the pop-up shops, we wanted to share our good fortune with others,” said McDonald. “Connecting with an area high school and being able to make a dream come true just seemed the perfect way for our store to pay it forward.”

Way to pay it forward, In This Closet!

Launch Fun

Finally, a big thanks to everyone who came out last weekend to shop and celebrate the opening of the new pop-up shops. Yummy Stuff’s cupcakes went like, well, faster than hotcakes, the various bands’ music added a great vibe, Dominic and Stephen led a crowd of 20 through the history of the ‘hood and pop-up shops, and artists Chris and Tak made the sidewalks a little more colourful for the day.

Special thanks to local lighting and audio experts Show Pro for providing our music equipment, and to the Danforth Mosaic BIA for lending out theirs too.

Here are a few pics for those who missed the fun.

June13LaunchChalkArtTak — Artist Tak making the sidewalk outside Yummy Stuff as colourful as the new store.

Dominic and Stephen discuss Danforth East's history on their walking tour. — Dominic and Stephen discuss Danforth East’s history on the walking tour.

Kevin & Bruce of popular band God Made ME Funky entertain shoppers.

Shoppers finding bargains at Cheap Thrills.

DECA’s latest round of pop-up shops will be open for up to 6 months on the Danforth. Get all the SHOP DETAILS here. Please support our community’s efforts to revitalize our commercial strip by taking some time to visit and support these exciting pop-up enterprises.

June 13, 2013

Pop-ups Launch Weekend! (this Saturday & Sunday!)

Our FIVE fantastic new pop-up shops kick off this weekend, June 15 & 16, 2013, with a boatload of fun activities.

Be sure to join us this Saturday and Sunday for:

HISTORICAL WALKS (Saturday & Sunday) led by Danforth East’s own Stephen Wickens and Dominic Farrell. Meet up at Wise Guys (2301 Danforth) at 10 am with your walking shoes. We’ve posted some cool archival pics here for you to preview (Check out the rickety wooden Danforth bridge. Yikes.) Bonus: walkers will be treated a little something special courtesy of the good folks at LEN.
LIVE MUSIC (SAT.): Yummy Stuff (1938 Danforth) hosts the sweet sounds of the Discovery Through the Arts, Generation Ensembles (12-2pm) and then Kevin Brathwaite (5-6pm) brings the funk. Rocking out over at Cheap Thrills (1811 Danforth) will be The Note Poachers (2-3pm) and The Sleepovers (4-6pm).
FREE TREATS all weekend at the pop-ups courtesy of Yummy Stuff

And don’t forget to start filling out your Pop-ups Passport to win some seriously great swag. Scalp massages, Americanos, scones, gift certificates, cookie cutters, sandwiches–just to name a few goodies in the prize packs. Pick your passport up at the East Lynn Farmers’ Market, at the pop-up shops or print one off here.

The Summer Pop-up Shops:

Krystle Lee | 1517 Danforth Avenue
Monday – Friday 11 – 7 | Saturday 12-6 | Sunday 12 – 5

PERSONAL SHOPPER * STYLIST * PRIVATE SALES * WARDROBE – Krystle Lee’s designer pop-ups offer a curated selection of new and gently used high end clothing & accessories. Krystle has been a personal shopper and image consultant for 6 years and has accumulated a roster of career centric female clients. Lee assists women with finding stunning stand out pieces that compliment and enhance ones individual style.

In This Closet | 1765 Danforth Avenue
Tuesday-Sunday 11-8

In This Closet offers the best of thrift pricing with a boutique experience for quality and unique fashions for women sizes 0-20. Modern and classic quality clothing to take you from the office to a night on the town and everywhere in between…

E-closet | 1801 Danforth Avenue
Monday-Saturday 11-6 | Sunday 12-5

Our mission is to deliver top quality trendy fashion at affordable prices, for women of all shapes and sizes. Now both online and in person!

Cheap Thrills | 1811 Danforth Avenue
Monday-Friday 11-7 | Saturday 10-6 | Sunday 12-5

We sell all kinds of new samples and seconds name brand items for the whole family. New items arriving weekly, so check in regularly for bargains!

Yummy Stuff | 1938 Danforth Avenue
Tuesday-Friday 11-7 | Saturday 9-6

Yummy Stuff is a bakery specializing in all things yummy; cupcakes, pies, tarts, cookies, squares and custom cakes. Voted best red velvet cupcakes in the city!

June 6, 2013

It’s a Pop-up-Palooza!

Introducing: Five new pop-up-shops coming to the ‘hood

DECA has been working around the clock to put together the next round of Danforth East Pop-Up Shops. Many thanks to Tina Novotny for preparing this post on behalf of the DECA pop-up team!

It’s summertime, and the living is easy – easy to get great deals on fashion finds on Danforth East running between Monarch Park Avenue and Woodbine Avenue. That’s because we’re welcoming five new pop-up shops with fashion proprietors who can get you dressed to your best for less! We also have an award-winning bakery in our midst, Yummy Stuff, which will have you feeling as good as you look when you sample their wares – including the best red velvet cupcakes in the city! Morag Cleeveley and her Yummy staff have been baking up a storm since 2003, creating delights using fresh premium ingredients.

Of the cutting-edge clothiers who will be opening shop, E-closet is a women’s clothing store that delivers top quality trendy and affordable fashion, online and now in person. Cheap Thrills sells all sorts of great name items: all new, samples, seconds for the whole family and other random, neat stuff too. In This Closet: Thrift for Her offers the best of thrift pricing with a boutique experience for quality and unique fashions for women sizes 0-20. Returning popular pop-up proprietor Krystle Lee offers a curated selection of new and gently used high-end clothing & accessories.

Passport Promotion

New this season is the DECA passport promotion. Visit all the locations on the DECA Passport, then drop off completed cards at any of the stores to be entered in the draw for a prize pack, courtesy of the participating shops. Watch your mail for your passport flyer or pick one up at the East Lynn Farmers’ Market.

Launch Weekend – June 15-16, 2013

The summer pop-ups will kick off with an activity-filled launch weekend June 15^th and 16^th, which will feature:

live music by Kevin Brathwaite, The Note Poachers, Fine Grind, Emily and Jackson Steinwall, Saluki Music Ensembles, The Sleepovers and Deanna Petcoff
sidewalk artists
free treats courtesy of Yummy Stuff
guided historical Danforth East walks Saturday and Sunday, starting at 10:00a.m..

The guided walks will be led by Danforth East’s own Stephen Wickens and Dominic Farrell, the walking tours will last approximately 90 minutes; participants are invited to meet at Wise Guys at 2174 Danforth Avenue. at 10 a.m. This is the perfect opportunity for those who missed Stephen’s very popular Jane’s Walk last month. For all the details on the pop-ups and launch weekend check out the DECA website http://danfortheastcommunityassociation.com/summer-pop-up-shops/

Get to know the ‘hood like you should! And don’t forget to support all the new pop-ups and your favourite retailers all along Danforth East. Fill your passport and you can win great prizes!

DECA would like to extend special thanks to Manzer Hair Studio (2171 Danforth Ave), Danforth Sandwich (2116 Danforth Ave), Silly Goose Kids (2054 Danforth Ave), Cake Town Cafe (2039 Danforth Ave), Better Bulk (2044 Danforth Ave), Madame Gateaux (2034 Danforth Ave) and Circus Coffee House (7 Woodmount) for supporting the Pop-up Passport. A big thank you also to Malcolm at Home Hardware (2151 Danforth Ave) for providing materials for our pop-up signs.