We started with two pop-up shops in October. And, not to toot our own horns, but they were a great success. Why? Because all of you came out to take a look.
Building on that excitement, the Renew East Danforth team (and it’s a big team now) has been working like mad for the month of November to organize nine shops in six storefronts over two blocks.
We believe this is the biggest pop-up the city has ever seen and it’s been done completely by volunteers. More than 30 artists and entrepreneurs applied for this round and the nine that were selected are a fantastic mix of arts, gifts, clothing, accessories (from silver jewellery to duct tape wallets), arts and crafts workshops and fitness classes.
We’ve been reading a lot about pop-ups lately and we know that by increasing activity in empty storefronts and bringing shoppers to a commercial strip, pop-up shops have successfully regenerated run-down neighbourhoods around the world. Where there are shoppers, paying retail tenants follow.
The pop-up shops are opening this Saturday, December 1st for the month of December.
(You might want to keep a copy of the Pop-up Poster in your pocket for easy reference :-)