The Pop-Up Shop Project

Pop-up shops are temporary stores that “pop into” empty storefronts, and have been proven to increase foot traffic.
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Revitalizing main streets with Pop-up Shops

DECA’s pop-up shop project filled vacant stores with vibrant businesses. Since the project began in 2012, the commercial vacancy rate on Danforth East has decreased from 17% to 6%.

Videos and Toolkit

This is the story of how our community came together to fill empty stores with pop-up shops.

Commercial landlords are key to local economic renewal projects. This video shows how property owners were successfully engaged to participate along Danforth East in Toronto.

To learn more, download our free pop-up shop Toolkit or fact sheets by clicking on the images below.

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Read about our work in the news

Gentrify Me BY: JASMINE BUDAK
Despite real estate bidding wars and the arrival of the stroller set, the stretch of Danforth between Greenwood and Main remained rough around the edges. So a savvy group of locals took the’hood’s revitalization into its own hands through the power of pop-ups and social media…

“Pop-up stores revitalize tired streets” REM online.com
In the east end of Toronto’s Danforth Avenue, a local community group adopted the pop-up store process to deal with what was becoming an alarming state of emptiness…

Read all our media here.

Acknowledgments & Partnerships
We would like to thank and acknowledge Renew Newcastle and Renew New Tecumseth whose revitalization programs have both influenced and inspired the design of this project.

DECA works in partnership with WoodGreen Community Services to engage residents, commercial landowners, and businesses to build a vibrant commercial strip. The project is supported by a grant from the Metcalf Foundation.

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