The nominations for our inaugural Danforth Gems competition are rushing in, fast and furious.
Less than a week since the competition launched, more than 50 businesses in DECA’s boundaries have received shout-outs from some 100 residents!
Gerrard Spaghetti & Pizza at 1528 Danforth Ave has been a popular with nominators on Facebook (DanforthEastCommunityAssociation). “Amazing food and friendly service. It is a nice family restaurant that has been in the neighborhood for over 30 years. Pizza is sooooo good but they also have pasta, veal and chicken yum yum delicious. Then finish it off with a latte. You will want to eat there every night,” says Lisa.
Anastasia agrees: “I nominate Gerrard Pizza. It’s a lovely, quaint family dining room! They have the best pizza, panzerottis, and everything else on the menu! Their food is delicious. They also have a private banquet room, and a patio!”
Between forkfuls, Vicki nominated Basil Thai Kitchen (2326 Danforth) on Twitter (@DECAdiaries): “Tonight, enjoying delicious Thai & Malaysian takeout from friendly folks at Basil Thai on #Danforth, a longtime #DECAgems favorite.”
Pat sent her nominations in by email (DECAgems@gmail.com). “If you’ve ever had physiotherapy, you know that the weekly or sometimes daily treatments can go on for months which is why this gem is such a find for DECA residents. Lucky for us, the East Toronto Orthopedic & Sports Injury Clinic at 1577 Danforth is close to Coxwell. It’s a great resource with 15 fully qualified & friendly physiotherapists on staff. It’s clean and up to date, open Monday to Saturday and they have flexible pricing depending on the medical coverage you have. All pluses to make life that much easier in our neighbourhood.”
She sent a photo too! (Points from the judges for photos and detailed descriptions.)
Keep the nominations coming! You have till the night of May 7 to convince our team that your choice deserves to be among the top four. A week later (May 14), our panel of celebrity judges will crown the winner.
Tell us: What makes this place hidden, what makes it a gem, and why it deserves the prize.Become a serial tweeter if you have to!
The winning gem wins a fancy marketing prize, including advice from professional designers, stagers, public relations experts, a photographer and website designer. It will make it a lot less hidden, and hopefully, a lot busier.
Kelly's Fruit owner is excited to be a nominee #DECAgems contest!! Which biz will you nominate? Tweet @DECAdiaries pic.twitter.com/7jK6i0uxlg
If you haven’t met Sheri Hebdon yet, you really should. She’s funny, whip-smart and can whisper into power’s ear at Queen’s Park, where she works.
She was tricked onto the board, she likes to say, and it’s true. We invited her to the neighborhood DECA party, and once she arrived — with her baby Nate in her arms — we told her it was in fact the annual general meeting, and would she like to be on the board? She was so delirious from exhaustion, she hardly remembers holding up her hand.
Last fall, with Anita stepping down as chair, Sheri bravely put up her hand again. By then, she had three little kids and a full-time job.
She is awesome.
Here is SHERI HEBDON, in her own words….
Sheri Hebdon, 38.
One thing people don’t know about me is… My parents started and ran the local neighbourhood association when I was growing up in Willowdale, so I am genetically inclined to volunteer for DECA. Their association launched to fend off developers who wanted to build a condo on an unused school. They were successful and the school re-opened as a French immersion elementary school, although it seems that the land is in question again.
Mel Lastman (Mayor of what was then North York) lived up the street from us and he never paid the $5 to join the association, which always annoyed my mom.
I moved to Danforth East … in 2005, and was renting. Then, I got an email one morning about the listing for a home on Oak Park and I drove by that afternoon when my baby son unexpectedly fell asleep in the car. I told my wife that evening that I had found our house and we hadn’t even seen inside. Offer day came and there were nine offers but somehow we got it! It was our first offer ever and we have loved the house every single day that we’ve lived here.
One change I’ve seen over the years…. So much has changed in the last 10 years it is hard to choose just one. Truthfully, the walkability of the neighbourhood is what’s really different. I remember when Melanie’s first opened and it was the first restaurant and the first new place to open. Now we have so many shops, cafes and restaurants – it’s fantastic! I love weekends when I don’t even have to get into my car (okay fine, it’s a minivan).
The thing I love most about Danforth East is… that this feels like a small town. Everywhere I go, I run into neighbours and friends and there’s always someone to say hi to. It’s really something and it’s unique to this neighbourhood. All of this but with all of the amenities of a big city – truly the best of both worlds.
My biggest local pet peeve is… I can’t say what my biggest is (I don’t want to implicate anyone!), but my second biggest is the cigarette butts along the Danforth. I can’t understand why people don’t see throwing their butts on the ground as littering, because it is!
My neighborhood secret is… My weekend isn’t usually complete without a trip to Silly Goose with at least one of my three children. It is such a special place, not just because of what they sell but because of how committed they are to the neighbourhood. I also love getting lattes at Seb’s Cappuccino and then going to East Lynn Park with the kids.
The place I go in DECA’s stomping grounds that you’ve likely never frequentedis…Basil Thai Kitchen at Oak Park and Danforth. They serve Thai, Malaysian and Burmese food and it is so fresh and flavourful. It is also well priced, and my kids like it too which is always a win!
We also love Oak Park Deli at Lumsden and Oak Park. Toula, the owner, opened it 8 years ago, when she was pregnant. Her family has owned the property for decades. Two of her sisters are ECEs who have looked after lots of neighbourhood kids and the other sister is a talented cake decorator.
We love the Oak Park Deli for their pizza. The toppings are all fresh and homemade and the pizzas are enormous and so reasonably priced. A large really is large! The only warning is that it makes it hard to order from chains after you get used to real ingredients.
The thing I’ve done as a DECA board member that makes me most proud is… the social media stuff I’ve done, along with Shelley and Amanda. It is a lot of work but I love being in a position to spread information to others. I think DECA’s online presence sets a tone of positivity and community and I am one of the people behind that.
This year, I hope to finally … I am really excited to be the Chair of such a strong Board this year. I want to make sure that people feel valued and appreciated because people give so much of themselves to make things like the Farmers’ Market, Arts Fair and the Garage Sale happen. I also want to expand the ways in which we reach out and connect with the community. People want to join with us but it isn’t always easy so we need to get better at finding entry points for people to become engaged.
My final word is …. We are a group of volunteers. We may seem organized and well-connected (or not!) but we’re just a bunch of neighbours who are doing our very best to make this community better and stronger. I invite naysayers, who may think that we aren’t doing something as well is it could be done, to roll up their sleeves and join us. There is always room at our table for more ideas, more help and more awesomeness!
Danforth Gemslaunched today, and the nominations are already rolling in!
Matt has nominated Sunny’s Auto Clinic on Danforth and Westlake. Matt writes, “One time in the winter I had both of my young sons packed in the car for a trip to Hamilton. Everything was good to go… then I went to start the car. No luck. I called Sunny, he personally came to my house, boosted my car, and brought it back to his shop. He replaced the battery and returned the car to my home.”
Laurie reveals the impeccable skills tucked away behind “the mannequin in the long faded sequin dress in the window of Four Seas Fashion Tailor.” Laurie says, “Joseph started sewing when he was 13 years old. He’s a master tailor. Joseph’s sewing skills – creating suits from scratch – may not be in high demand these days as buying ‘off the rack’ is more popular and affordable, but his loss is our gain.
Hidden not because they’re in the business of undesirable house pests, Corinne votes for Aetna Pest Control, “the authority on termites in the city of Toronto since 1974.” She says, “Who wouldn’t want to just sit and chat with Dick Murphy for hours with that lovely Irish accent? They deal with creepy crawlies, mice or… gulp, rats! There are other companies who deal with this too, but Aetna is the best. They are local, efficient, and in my opinion, heads and tails above the rest. With a sprucing up in their reception area and window, they could make themselves even more well known in the community.”
Starting today and for the next three weeks, we’re celebrating these and many other local gems! Tell us about your favourite spot in the neighbourhood.
You can nominate on Facebook (DanforthEastCommunityAssociation), Twitter (@decadiaries using the hashtag #DECAgems) or by e-mail at DECAgems@gmail.com.
Mention why your nominee is a gem, how it is hidden, and why it deserves the fabulous marketing prize pack consisting of services from designers, a PR and website specialist, professional stagers and photographers.
We’ve received many excellent nominations already, and we know so many neighbourhood gems are still out there! Keep up the energy and keep the nominations coming this way!
Just a quick reminder that this weekend is Community Clean-up Days in Toronto. Grab your own bags from Pizza Pizza or the East York Civic Centre or you can join in one of the clean-ups organized in your local park. Either way, you’re also invited to swing by Arthur Potts’s office (1821 Danforth Ave) on Saturday between 11:30 a.m. and 1:00 p.m. for refreshments. Happy cleaning!